Is AI copy ok to use?

AI vs Human written copy


Patrick Doran

12/14/20232 min read

What’s the Real Deal with AI-Generated Content?

For the past 5 years, I've been practically living on the internet, digging into the world of SEO. I’ve seen it all - the evolution, the algorithms, the services, and yes, the downright shady stuff. And let me tell you, there's a ton of misinformation out there. It's like a maze of half-truths designed to snag your attention, all for those precious clicks. It's frustrating to see sites regurgitating the same old nonsense, without any real regard for the truth.

Let's get real about AI-generated stuff. A bunch of people think AI should just stick to the behind-the-scenes work and sparking ideas. Sure, it's probably better as a helper than the star writer. But hey, if you're not exactly a whiz at writing, AI can be a lifesaver for getting your point across and making it more seemless.

Breaking Away from the Clickbait Cycle

These clicks are like gold for these websites, but it's a cycle I'm desperate to break. I'm guessing you're here because you actually care about SEO and its impact. Maybe you even want to make the world a bit better, right? So, let's dive into the battlefield you’re stepping into.

The Context We're Dealing With

First off, there's Google. Remember when they were all about ‘doing no evil’? Well, that ship sailed long ago. They're in the business of providing answers, and because they thrive on ad revenue, their focus is on driving sales. Their algorithm is designed to help people find what they're looking for, regardless of whether it's actually good for the world. This is key because it shows that Google prioritizes delivering answers over everything else. And this brings us back to the importance of keyword research.

Understanding Your Competition

I won't harp on too much about your competitors because you probably have a solid grasp of your unique angle and audience. The real question is, how do people describe their problems when they're searching online? That's where you need to focus.

The Role of AI in This Game

Now, let's talk AI. Contrary to what you might think, Google’s spam filters SpamBrain couldn’t care less if a bot or a human wrote your content. What’s crucial is that you’re solving a problem. Google’s official documentation from February 2023 makes this crystal clear.

Like we have mentioned, people are out to get answers. I just depends where in the funnel they are but thats a topic for another day.

What I'm trying to say is that by focusing on providing solutions in your content, you can rest assured that Google will rank your content for those actively seeking it. Just remember, it's all about the keywords.

Google’s Surprising Take on Authorship

Interestingly, Google has been quite vocal about the importance of the author's identity as a ranking factor. It's surprising how many in the digital space aren’t clued into this yet.

Screenshot from Googles Documentation about AI generated Content. Screenshot from Googles Documentation about AI generated Content.

Does it Really Matter Who Writes This Stuff?

Ever wondered if this post was churned out by some AI, polished by an editor, or pushed out by a publisher? Does it even make a difference to you?