Latest in SEO

Is AI copy ok to use?

Whats happening in SEO, I want the up to date info.

According to some of the information online and even AI itself, AI generated copy shouldn't be used and Googles Algorithm will punish you. Thos is't the case

True Search Engine Optimisation

Google's focus on E-E-A-T emphasises the importance of content created by experts with firsthand experience. This is a shift from traditional SEO that might have prioritised keyword density and backlink profiles over the actual expertise and experience behind the content​.

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What I will be preaching in 2024

There's a growing focus on authorship and the expertise of content creators. Google's algorithm updates increasingly favour content produced by recognised experts.

This counters the traditional SEO approach where the emphasis was more on keyword optimisation rather than on the author's credibility.

post coming next week

worm's-eye view photography of concrete building
worm's-eye view photography of concrete building